First of all you need an idea for a site. It could be something that you are interested in or something that you think is missing on the Internet. If you have an interest in something then you can be sure that you are not alone with this interest.
For my own site I found that there was something missing on the Internet. In my work I sometimes needed to calculate the time it would take to download a file depending on the download speed. But every site I found the Internet always had predefined speeds and I needed to be able to set my own speed. So I built a site that had what I found was missing.
So that is another way to go about it, take make something that already and exist and make it better.
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